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Mirror Error

Completion: 2005

Architect: Yasutaka Yoshimura Architects

Art Direction: Manabu Mizuno / Good Design Company

Client: House Styling

Photographer: Daici Ano

A booth of a mail-order furniture magazine in the annual exhibition of Tokyo Designers Week. All installation booths were requested to be built using shipping containers. Two types of shipping containers were provided. Containers in good condition premised on reutilization, and containers just before disposal. The fee for using containers on the eve of disposal was cheaper. We chose to use the cheaper container, and made countless holes on it. Our goal was to achieve a simple subtraction design. As one peeps through the holes, furniture showcased also on the magazine, could be seen symmetrically placed in pairs. Each furniture were made slightly different from one another. After enjoying a three dimensional “spot the difference”, visitors were led to go through the magazine to find out the article number. In doing so, we succeeded in drawing the visitors’ interests to the magazine.

 

東京デザイナーズウィークに出店した家具通販雑誌のブース。海運コンテナを利用したインスタレーションが求められた。コンテナには再利用を前提とした状態の良いものと、廃棄直前のものがあり、廃棄直前のもののほうが利用料が安い。そのため、廃棄直前のコンテナに無数の穴を開け、いわば引き算するだけのデザインを目指した。穴から中をのぞくと雑誌で取り扱う家具が二組、面対称に並べられており、その一部が微妙に異なる。来場者には立体版間違い探しをしたあと通販雑誌をめくって品番を当ててもらう。雑誌誌面に興味を誘導する役割も果たすことができた